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For the first time ever, three South Australian icons have come together to produce a limited edition version of the all-time footy-favourite snack – the meat pie, exclusively for footy fans at this year’s Gather Round.

Hot out of the oven, these new ‘Balfours X Pepperjack Pies’ have been made in South Australia by Balfours using Pepperjack’s #1 Australian Red, its Barossa Shiraz, which is available to be enjoyed exclusively at Adelaide Oval across the venue’s five ‘Gather Round’ games this weekend.

At the kiosk, fans can expect to try a mouthwatering blend of Pepperjack Barossa Shiraz, premium beef and rich mushroom encased in flaky Balfours pastry. The pie will be available at all Adelaide Oval outlets where Balfours pastries are available and retail for $5.70 in line with the rest of the range.

In corporate areas, a cocktail version of the pie will feature Pepperjack Barossa Shiraz, premium beef, capers and olives.

Wine-lovers will also see Pepperjack taking over bars across the stadium during Gather Round, with Pepperjack Barossa Shiraz, Rose, Sauvignon Blanc and Sparkling Chardonnay Pinot Noir available to purchase at all wine bars. The rest of the iconic Balfours range, will also be available at the venue, including their famed chocolate iced donuts.

The ‘Balfours X Pepperjack’ pies have been crafted as a true collaboration between Adelaide Oval chefs, Balfours bakers and Pepperjack’s Winemaker, Richard Mattner. The pies will be available exclusively at Adelaide Oval for AFL from Thursday 4 April – Sunday 7 April 2024.

Quotes attributable to Adelaide Oval General Manager Food & Beverage, Matt Omond:
“Our approach to food and beverage at Adelaide Oval is to continue creating new, fresh products for fans to enjoy – and to hero local produce wherever possible.
“It’s been great to collaborate with two passionate South Australian brands to create something special for the 2024 Gather Round.
“We’re proud of the results and can’t wait for fans to try them.”

Quotes attributable to Balfours General Manager, Hamish McLeay: “Our collaboration with Pepperjack and Adelaide Oval for Gather Round is a fantastic tribute to three iconic South Australian brands. As all eyes turn to our state, we’re excited to introduce the Balfours X Pepperjack Pies, reflecting our commitment to quality and creativity, and showcasing the very best of SA. After all, what could be more quintessentially South Australian than footy and a delicious pie?”

Quotes attributable to Pepperjack Winemaker, Richard Mattner:
“As makers of Australia’s leading Shiraz, Pepperjack is thrilled to be part of this collaboration – one that brings together three true Australian icons for Australia’s nationally loved game.
With a deep heritage stamped in the Barossa, Pepperjack wines have always been rich and honest, showcasing the region’s outstanding qualities, so to be able to blend our wine into a crowd-favourite food offering is an exciting and unique pairing,” concluded, Pepperjack’s Winemaker, Richard Mattner.“

Media enquiries: Alexandra Green, Michels Warren PR on 0418 608 038 or agreen@micwar.com.au